How we create marketing content for your home

When searching for a new place to call home, buyers subconsciously make an opinion on a house within the first ten seconds of seeing it. It is for this reason, we value the presentation of your home highly when marketing it on our website.

To ensure great quality and creative media content, we take pictures of your property using a specialist camera equipment system called Giraffe 360, know affectionally in the office as Gerry. The camera itself has multiple functions, including generating floor plans, virtual tours, still photos and video tours.

 Upon entrance to a property, Gerry is placed on a tripod in the centre of the entry point. We then select scan and quickly move out of the shot to allow the camera to do a 360 inspection of the area. This is repeated in every room of the house, including inside cupboards, to ensure the floorplan is produced correctly. The camera takes roughly 40 seconds to scan each room, and automatically erases its reflection from any surfaces within the area. This footage can later be downloaded and edited, to remove tours of cupboards and unnecessary spaces within the property.

To take a still picture of a room, Gerry is placed in the position we find gives the best angle. We then select the optimum eye level and the zoom field on the camera, before taking the picture. Again, this footage is filtered through later to select the photos that give the best and most genuine impression of your property online.

This advanced piece of technology is incredibly handy, and provides a great pixelation to potential buyers of your home. For those searching for a property, the high-quality images and tours ensure you don’t miss a home that may be right for you due to the bad representation of it online.

 

 Contact us today if you’d like to speak to us about how we can create great marketing content for your home

 

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